HOW IT WORKS

You or you and some mates get together and say, 'Why the hell not?'

You decide the make-up of the whisky (distillers' malt or peated) and we look after it for you while it matures.

Then there are the group experiences - barrelling ceremony, tastings, and the yearly get-togethers.

Wait a bit. Enjoy the journey.

A full People's Cut barrel ownership journey takes 5 years, from grain to glass. Taste a bit of your whisky on the way.

BARREL OWNERSHIP JOURNEY

PEOPLE'S CUT WHISKY

AWARD-WINNING WHISKY

A CELEBRATION OF TOGETHERNESS

People's Cut is no secret handshake or private club, it's a celebration of togetherness.

In a world where whisky is often associated with exclusivity and solitude, imagine instead a sanctuary where the clinking of glasses and hearty laughter resound, where old friends gather, and new friendships form.

At Good George we believe whisky shouldn't be kept secret, but savoured as a catalyst for memorable moments.

People's Cut Whisky, making friendships for life - by the barrel.

FAQ

Can I sign up alone?

Too right! You can grab yourself a 10% slice of a barrel, and we’ll match you up with some fellow barrel-mates, or go all in and claim the whole thing for yourself. Either way, be ready to make a few new drinking buddies.

What if your mates can't commit right away?

We can keep cuts on hold for a period of time - no problem

How do I sell this to my mates?

Read out stuff, come and visit us, friends don't let friends miss out on making, owning and sharing some of the world's best whisky.

What if I, or someone else, can't make it to events?

We'll send merch, beverages, you name it - everyone gets a great People's Cut experience no matter where they are.

Haven't got 5 years to wait?

Yep, we sell slices of our ageing barrels. Flick us a message and we’ll chat through the options.

Can I taste it before it's mature?

Absolutely, you and your mates can raise a glass to life (and your whisky) on its birthday every year.

Can I back out if my situation changes?

You can, we can help you sell your whisky on to another group of mates.